Lifetime Achievement Award

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Richard T. Pilchen

Title: VP, Retired
Industry: Restaurant
Type of Organization: Submarine Sandwich Chain
Major Product/Service: Providing made to order subs and salads
Expertise: Mr. Pilchen is retired after 50 years experience. He created the original logo for the company and started as an advertising and promotions executive. Eventually he became a franchisee with a business partner in Massachusetts. Currently, he serves on the local advertising board after retiring from his corporate responsibilities. Mr. Pilchen gives lectures to students at colleges when requested and continues to consult on many levels.
Geographic Area of Distribution: International
University/Degree: Some College
Born: March 2, 1940, Amsterdam, New York
Hobbies/Sports: Travel, Broadway shows, music, attending concerts
Work History: Mr. Pilchen was the first employee of the company, starting in 1965 and maintaining a working relationship with them until 2015. He served as the head of franchise sales for 15 years and was then selected to head the chain's marketing efforts, public relations and convention planning. He arranged product placement in popular movies including "Happy Gilmore," "Lethal Weapon 2" and "Terminator 2." He was selected to head the marketing department and eventually focused primarily on local store marketing globally.