Professional of the Year - Telecommunications/Sales

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Emilia A'Bell

Title: Sales Director, North America
Industry: Telecommunications/Service Providers
Type of Organization: Communications, Media and Enterprise
Major Product/Service: BSS, OSS and SDP
Expertise: Ms. A'Bell specializes in sales and sales management.
Geographic Area of Distribution: International
University/Degree: B.Eng., with Honors, Electrical and Electronic Engineering, University of Southern Australia, 1991
Born: August 14, 1970, Australia
Hobbies/Sports: Surfing, cycling, triathlons, health/nutrition, drums
Spouse: Nathan Adam
Married: April 2006
Work History: Since 2006 Ms. A'Bell has been a Sales Director in the North Americas, following her roles as a Sales Executive in Australia and New Zealand. She was on Community Service Sabbatical in Australia and Africa in 2005. Ms. A'Bell served as Sales Director in South East Asia Pacific responsible for Portal Software. Prior, she served as Country Manager, Sales Director and Sales Executive in Australia/New Zealand. From 1998 to 1999 she was an SAP Senior Sales Executive. Ms. A'Bell worked with ComTech Communications from 1996 to 1998, was a Development and Support Representative with UDAX from 1994 to 1996 and served as an AWA Design Engineer from 1991 to 1994.
Honors & Awards: Largest New Customer North America, 2008; Sales Manager of the Year, Americas, 2008
Published Works: Featured in newspaper articles
Career Accomplishments: Ms. A'Bell consistently expands business operations and revenue growth. She pioneered successful sales of convergent network solutions and created a business worth of $10M profit from virgin territory in the late 1990's. In the early 2000's she closed two of the largest and most strategic deals for Portal Software in the Pacific region, developed long-term sustainable revenue business which still derives revenue today and added six net new customers to the portfolio. More recently in North America, in a 1 year period, Ms. A'Bell quadrupled the business by doubling the average deal size, doubling the number of deals which included 35% increase in quantity of net new customers and was responsible for a number of the largest net new deals, all at 100% recognizable revenue at booking. In addition, she contributed 25% of the Company's revenue as an individual contributor.